As the lockdown lifts and businesses get back to pace, we have to remember that this does not put an end to the COVID-19 pandemic. We are still in the middle of a global pandemic where people are struggling to maintain good health and stay in the best of their abilities. If you have ever studied in a hotel management school then you would know how much of a disaster this really is for the industry. Since, lockdown has been removed and you are eligible to make the guests stay again, there are certain things which you must take into account to ensure safe and healthy experience for all. Make sanitation your brand identity Was a top notch chef or swimming pool your USP for selling the rooms? Well, that is ought to change very soon. Your only brand identity has to be your hygiene and sanitation practices. All over the email blasts, online ads and even in your brochure, it must be the most spoken about thing. The customers are only interested in seeing how hygienic and sanitized their stay at a hotel is going to be. You will be able to retain some business if you make this your priority. Show them that you are wearing the best protective masks and disposing them after every use as well. Strict social distancing protocols Every hotel management institute has incorporated in their syllabus as to how they can run a hotel business in times of crises. You must ask all your employees to wear masks, gloves and keep a minimum social distance at all times. Social distancing is necessary to keep everyone safe from the wrath of COVID-19 outburst. Follow this even in the cases of guests. Keep a few rooms empty on each floor in order to avoid too much commotion and movement in the halls. You can also limit movement in common spaces like pools, gyms and resting areas that will avoid unnecessary contact among people. Sanitize everything! When it comes to sanitizing, do not leave any space untouched. Invest in some quality sanitizer sprays and tissues. Whether it is the doorknobs or bathrooms; leave nothing untouched. You should ask your staff to sanitize the rooms after every visit of the guests. The lobby area must also be cleaned squeakily to avoid any kind of residue of virus or unsanitary practices. Place alcohol based sanitizers on the reception, in bathrooms and also in the common areas of the hotel. Also, talk about these practices with your guests to instill a sense of confidence among them. If you strictly follow the rules mentioned in this article then you will be able to sustain your business to the fullest with good margin. Definitely this is not a season for travel or exploration and you wouldn't find a lot of people in the hotels checking in but definitely there shall be a decent crowd. You just need to give those people a good experience and make a good solid customer base for your hotel business. |
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July 2020
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