Fashion designing is probably the most commercial and glamorous industry for the creatives. If you are one of those people who have always found more interest in stitching and designing clothes rather than doing math sums then this is the right career for you. If you are more drawn towards what the celebrities are wearing rather than their songs then you are born to be in the fashion industry. The label of any brand or fashion designer requires good recognition, authenticity and great publicity to make it work. Aspiring to be a successful entrepreneur in fashion designing requires you to first join a fashion designing institute in Kolkata. Get a degree in fashion designing and technology and then go ahead to build your brand step by step. Find your forte The first and foremost thing which you will have to do is find your designing forte. It can be handloom, traditional, western or even a mixture of all of them. This forte shall help you build the signature of your brand as a whole. Take 'Ritu Kumar' for example; her entire clothing line is a mixture of indo-western outfits. Whether it is the kurtis or one-piece dresses, they all have a touch of authentic Indian vibe. She has maintained that throughout all her collections. On the other hands, bigger beauty labels like 'Sabhyasachi' have explored in both Indian and Western separately. One thing which stays consistent in 'Sabhyasachi' clothing lines is his linear ouch to Calcutta and his roots. Even when he did a belt, it had the royal Bengal tiger over it. Make public figures wear it It is essential for public figures to promote your brand. It is how your fashion designing label is ought to get recognition. If you cannot get a bigger celebrity to wear your clothes then try and approach a smaller creator. You can begin from as small as asking an influencer to wear it. Any kind of recognition would make a difference. It is essential that you use this branding technique to popularize your clothing among the masses. Know your offline store customer base If you are waning to expand in offline stores, then you have to be very specific with the customer base you are choosing. The city, location and demographic has a key role o play in determining the same. You can check out the pattern followed by most successful brand labels and how they transformed their customer base. Having said that, you should also stress on the importance of online promotions. Selling your clothes online would make a huge difference in your reach among the millennial audiences too. Brand identity takes time to develop and you have to approach it via a lot of means. Approach runway shows The best way is to go for runway shows and let your design speak for yourself. Get some good looking and stunning models to run for your show. This will highlight your clothes to the best of their abilities. Runway shows have been the age old technique to highlight your brand and get it featured among the top trending lists. This will also make buzz in magazines like Vogue and Access which will in turn get you more audience. Comments are closed.
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